NASBADigitalHome.com Opens the Door to the Digital Home Market
Built for Channel Resellers and Digital Home Integrators, NASBADigitalHome.com launched as the one-stop
online resource to the continually growing collection of standards, tools and technologies, content,
trainings, certifications, research and more encompassing this rapidly expanding market.
The initiative stems from a joint venture between NASBA - the Association of Channel Resellers and the
Consumer Electronics Association (CEA®). In 2005, the two organizations aligned to develop the NASBA
Digital Home/Edge program, and at the request of Edge members defined what both novice and more
experienced Digital Home Integrators need to reap the benefits of the consumer demand.
The result is NASBADigitalHome.com - a specialized Web portal available at no charge to you from anywhere,
at any time for:
- Home Automation Tele-Trainings with knowledgeable experts via Digital Home Academy.
- New product, service and promotion announcements, as well as objective, independent product and service reviews.
- A compilation of Digital Home certification programs, vendor trainings, industry organizations,
media, white papers, case studies, and research.
- Exclusive programs from our strategic partners, vendor partners and
industry affiliates.
- A calendar of related events, conferences and technical trainings.
- The latest Digital Home news from multiple sources, all in one place.
Visit www.NASBADigitalHome.com now for details, and to learn more about gaining a Digital Home/Edge.
Tele-Train at NASBA Digital Home Academy
Monthly one-hour tele-training seminars are a convenient and effective way to gain technical know-how,
business strategies and sales tips on specific Home Automation subjects. Best of all, thanks to
Intel®, the seminars are offered at no-charge to NASBA Members.
In 2006, each complimentary session offers a reference book, a live Q&A session, and access to
prerecorded seminars covering all the primary entertainment and home automation technologies and business
processes, such as:
- Business Launch Considerations - high-profit margin niches, appropriate services,
and how to play to your strengths
- Selling Luxury Goods and Services - how to "trade up", position products, communicate
with new clients, and build referral networks
- The "Best" Technologies - whole home control systems, entertainment PCs, audio
systems, video technologies, lighting and HVAC automation, wired and wireless solutions
- Team Management - key employees, subcontracting, and project management
Home Automation Tele-trainings are presented by Roland Graham, a long time consultant to the industry and
co-founder of AVDMedia Inc., a specialized Home Integration design firm. Roland and his team were
recognized by the Consumer Electronics Association's TechHome® Division with the prestigious Mark
of Excellence Award for the Best Training Program in spring 2005.
View the complete Home Automation
Tele-training Agenda then register your team.
In The News
- Whole Home Networking -- The Start of the End Game
Home networking is approaching a new milestone. Many emerging consumer applications require networking
technologies capable of moving video around the home. Depending on whom you talk with, you'll hear
very different views of the roles of wireless, powerline, coax and telephone wiring. We believe that
just as the last generation sorted itself out, with Wi-Fi that generation's winner, one of these new
technologies will grab a larger chunk of the market than the others -- and some may be relegated to a
footnote in home networking history. We overview some scenarios and the technologies vying for the
winner's circle.
Read More 
- What's on the Menu?
Integrators in this industry come in several different "flavors" of business models, but there
are really only two options. You can either be a grocery store or a restaurant. For your firm,
the choice of which one you choose may be the most important decision you make. The answer may be
found in the type of customer experience that you are after.
Read More
- CE and Content Providers Collaborate on A/V Networking
It's nearly impossible to distribute High-Definition (HD) content around the house for a variety of
reasons that have baffled consumers, manufacturers and service providers for years. Now a group of
major consumer electronics manufacturers and content providers are working to clean up the HD mess.
The premise: if consumers can easily find, watch, store and distribute high-definition content in
the home, they will buy more HD services and more HD-enabled TVs and components.
Read More
- Women Tell, Women Sell
Word-of-mouth advertising is marketing in its most powerful form, and women can use this method for
or against you without much effort. According to the Consumer Electronics Association's
July/August 2005 issue of Vision, "Women's involvement in CE buying decisions now is
roughly equal to men's." Want a great no-cost marketing solution? Ensure the woman of the house
has a positive experience.
Read More
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