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It's Time to Go Home
When the NASBA Digital Home/Edge program launched in 2005, there were more than 100 committed IT professionals
who were up-to-speed on segments of the digital home market and related technologies. Today, there are more
than 900 Digital Home Integrators invested in this space, and we anticipate 2,000+ members will be designing,
building, installing and integrating digital home solutions by year-end.
NASBA - the Association of Channel Resellers and the Consumer Electronics Association (CEA®) aligned to
develop the NASBA Digital Home/Edge program, with Intel® sponsoring the first 50 qualified members. Since
then we've launched NASBADigitalHome.com as the one-stop online resource to the rapidly growing collection of
information.
NASBADigitalHome.com is a specialized Web portal available to you at no charge from anywhere, at any time to
help you -
- Get training on digital home related business and technical issues.
- Find answers to your digital home questions from our resident expert.
- Decide if there's a "right" digital home certification for you.
- Target complementary partners via professional organizations.
- Keep abreast of new vendor product, service and promotion announcements.
- Stay on top of the industry news, events, research, affiliations and more.
What are you waiting for? NASBA Digital Home/Edge members recognize tremendous consumer market potential and
anticipate record sales this year. Learn more 
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Home Technologies Mean Big Bucks
CEA's 4th annual State of the Home Technology Builders Study, conducted in partnership with the
National Association of Home Builders (NAHB), examines which technologies are being installed in
new homes, the importance of home technologies to new home marketing, the impact they have on
builder revenues, builders' satisfaction with installation service providers and builders'
sources of information about home technologies.
WHAT'S HOT
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Creating an IT Angle
It has been a few years since this convergence thing has touched the CE pro community. Traditional
home systems integrators are wondering how they should tackle the IT side of the business. Meanwhile,
IT pros are entering the CE business in droves, trying to determine if they should keep to their
computer niches or take on audio, video and automation too.
Read More
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What Happened to SIMPLE?
With great anticipation I called my satellite system installer last week to schedule new service at my
house. My request was a simple one - "please come and install the service ASAP". Four days later
I found myself engaged in a process with the installer that was anything but simple. What happened?
And more importantly, what lessons can be learned by those of us in the Digital Home business?
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Going Digital -- A Time of Flux
We have written extensively about the transition from the analog world to the digital one and the lack
of connection between islands of technology in the home. But it took the experience of a real-world
project to bring home to us how many separate factors are in flux at the moment--and how difficult
this makes the decision process for someone trying to design a coherent solution for both today and
tomorrow. In the first of three articles about "the digital home," we review the many factors and
the ways in which they are currently in flux.
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What Does She Really Want?
Do you often feel that clients thrive on challenging you with continuous project changes? Hmm, let me
guess . . . there's a woman behind it, isn't there? As women, we can assure you, it's nothing personal.
And there is a way to reduce the number of changes. In order to overcome the "changing mind challenge"
you must first understand that your female clients aren't necessarily changing their minds all the
time, but rather, growing more and more educated as digital home projects progress.
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The Changing Face of Storage
The Storage Vision exhibit and conference at CES® let attendees see new storage technologies and
applications in one place, and hear about the relevancy and future of storage with a focus on CE
applications. The existence of multiple consumer devices generating islands of content-from PCs,
the Internet, iTunes and digital cameras to set-top devices for cable/satellite/IPTV will further
drive new requirements and form factors for home storage. Clearly, there are two important trends.
Read More
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