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Digital Home Integrators Name Top 5 Technologies and Services
NASBA Digital Home recently surveyed more than 650 NASBA Digital Home Academy attendees. These Digital Home
Integrators have been serving consumer and business markets as IT and CE resellers for an average of more
than a decade, and have now expanded into the burgeoning Digital Home marketplace.
While home theater is the #1 category of technologies and services offered today, respondents have strong
views on where they plan to expand in Digital Home project offerings in the near future. Based on consumer
market knowledge and demand, Digital Home Integrators will stay strong in the home theater arena, with
plans to add products, services and skill sets in these top 5 categories:
- Home Theater Products
- Multi Room Audio
- Home Controls, including Lighting
- Home Networks
- Structured Wiring
"My customers want to turn their home into a true digital space, and they want me to create the experience
where they can turn on a movie in any room and automatically dim the lights, close the blinds, and be
enveloped by surround sound", said Tom Burns, Burns Integrated Technologies of Portland, Oregon.
"They want to be comfortably entertained, with technology that ultimately saves space and money, and I plan
to provide it."
NASBA Digital Home Academy offers no-charge monthly tele-training seminars as an effective way for Digital
Home Integrators to gain technical insight, business strategies and sales tips.
Learn more at www.nasbadigitalhome.com.
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Market Insider: Profit Opportunities for Dealers
CEA research shows custom gaming rooms (console or PC-based) offer a new arena of opportunity for the
channel, and the revenue potential may surprise you. CEA estimates the custom game room installation
market may be worth as much as $3.7 billion within the next year.
Get a piece of the pie 
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Simplifying Innovative Home Audio
For decades, the AV receiver was the centerpiece of traditional home installations in most home
entertainment systems. Now, digital entertainment platforms have revolutionized the architecture to
give your digital home customers a superior experience.
Read More
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A Measured Approach
By maintaining a balanced company focus, Genesis Home Tech has discovered new ways to market its business.
Read More
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Successful Despite Themselves
My new High-Definition (HD) satellite service is finally installed and my whole family is in love with
all the HD content that is available for our enjoyment. But as I mentioned in my last article, the
process was painful! If it wasn't for the fact that I wanted the new HD service so badly, and if I
wasn't enjoying the NBA play-offs on TNT so darn much, I'd have a hard time feeling that this whole
experience was worth it. To fill you in on "the rest of the story"…
Read More
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Exceptional Innovation Releases Life|ware Dealer Pricing, Programs
Exceptional Innovation has released the long-awaited dealer pricing and created training and
certification programs for the launch of version 1.0.1 of its Microsoft Windows-based Life|ware home
control software.
Read More
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Why She Buys: Insight into the Female Mind
In the U.S. today, women represent approximately 50 percent of the final decision makers for
purchases of consumer electronic products and services for the home. In light of this, it's key to
understand what motivates them to "open their purses". Allow me to illustrate.
Read More
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Two Approaches to Networked Digital Video: DLNA and HANA
As digital video takes its place front and center in the home, standards are needed to simplify
interconnection, networking and remote operation. DLNA has been developing interoperable networking
standards for some time. Now a new alliance--the High-Definition Audio-Video Network Alliance (HANA)--
is developing standards specifically for networked high-definition video. Its narrower focus and
sense of urgency have led it to embrace different standards than those chosen by DLNA. Will the
home need two networks for digital video?
Read More
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