Define Your Distribution Needs
NASBA Digital Home is polling channel members to gauge their current and future distribution needs as the
digital home market continues to grow.
While the majority of respondents to date (62%) believe that their current national distributors can manage
the majority of their Digital Home requirements moving forward, 65% anticipate adding 1-2 new distribution
partners to meet their new product requirements this year.
Digital Home Integrators named these Digital Home product categories as top requirements for 2006:
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Home Theater |
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80.8% |
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Networking |
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78.1% |
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Video Displays |
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71.9% |
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Audio |
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69.9% |
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Home Controls |
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62.3% |
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Storage & Memory |
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55.5% |
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Security |
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50.0% |
Of equal importance, when asked "How can distributors add value to your Digital Home business?" Digital Home Integrators' priorities are clear:
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Technical Training & Support |
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76.0% |
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New Product Special Offerings |
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65.1% |
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Promotion Tools |
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64.4% |
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Unique Product Selection |
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62.3% |
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Diverse Brands |
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52.1% |
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Flexible Buying Programs |
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50.7% |
Let NASBA Digital Home voice your distribution needs.
Take the Quick Survey on Distribution and enter to win a
Simplifi Digital 7.1 Audio Amplifier, too - a $499 value.
Go 
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NASBA Digital Home Tele-Training Takes Off!
When NASBA planned a 12-month course in home automation technologies and the digital home market, we knew this
business opportunity was top of mind with many of our members. But, we had no idea that every session would
be "standing room" only.
From the start NASBA partnered with Roland Graham, an experienced home integrator, to design and deliver a
unique and highly-focused curriculum. Content is centered on business practices, sales techniques and
evolving technologies, and is intended for members just beginning to investigate this market or looking
for ways to take it to the next level. The format has also proven successful as we combine 1-hour team
presentations with an interactive Q&A that allows for an exchange of info and ideas without a large time
commitment.
It's never too late to join us. The remaining 2006 NASBA Digital Home Tele-Training sessions include:
- June 21: Marketing with Permission
Focusing on key services, building referral networks, and creating recurring business
- July 19: Entertainment PCs
Market ownership, technical breakdown, and profitability
- August 16: Client Management
Couples strategies, needs analyses, and controlling expectations
- September 20: Video Technologies
The "best" displays, HDTV content, sources & displays, and distributed video solutions
- October 18: Tools for Success
Software solutions, industry trade shows, and certification programs
- November 22: Audio Systems
Distributed audio systems, home theater strategies, and speaker technologies
- December 20: Team Management
Key employee positions, project management, subcontracting, and "controlling" sales
Space is limited. Reserve your spot now.
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Builders Seek Integrators' Help
Tim Costello, CEO of New Home Technologies, offered three ways in which integrators can deflect the
price considerations of homebuilders and homebuyers when selling home technologies - - - change your
terminology, work on your logistics, and help builders sell the products.
Read More
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NASBA and Bedrock Learning Team Up on Technical Training
Bedrock Learning, a NASBA preferred training partner and provider of home technologies
training solutions, now offers technical training in the Digital Home arena at exclusive, NASBA
member-only prices. Online training services include "Introduction to Residential Technologies",
"Fundamentals of Structured Wiring", "Whole House Audio Technology and Distribution", "Home Theater
Design and Installation", "Home Networking for Installers," and
more.
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The Secret Sauce
While traveling around the country I'm often asked by both CE and IT professionals, what the special
formula of success is to profitability in the Digital Home space. I'd love to say that if you
purchase "The Sauce" by XYZ Company that you will be assured success. However, you and I both know
the fallacy of that belief. What I do know is…
Read More
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AMD Live! PC Launch Backed By Free Media Apps
Both AMD and its rival, Intel began to embrace the concept of the PC as a consumer device in 2004. In
2005, Intel announced its consumer Viiv brand, while AMD waited to unveil its AMD Live! strategy.
But what Viiv and Live! are, and what they will mean for consumers, is just now becoming clear.
Read More
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NASBA's Bill Booth Elected to CEA's TechHome Division Board
The Consumer Electronics Association (CEA®) has elected Bill Booth, VP Strategic Alliances of
NASBA Digital Home to its TechHome® Division Board. The Board provides guidance and leadership for
CEA regarding benefits, services and initiatives for professional integrators in the home technology
integration industry. As a NASBA Digital Home/Edge+ member, you gain all the benefits of TechHome
membership too, including the TechHome Referral Database.
See how
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Put the "Center" into Media Center
Microsoft Windows Media Center Edition is a great home entertainment platform with one significant
drawback - you can't easily connect external legacy devices. What you can do is use AV expander
cards to open a door and make it easy for users to access content from multiple sources with a single
remote control and an intuitive interface.
Read More
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Systemize to Give Her What She Wants
Marketing to women is all about convenience, but convenience can be a double-edged sword. On the one
hand you want to provide a turnkey solution, yet you still want to be the "go-to-guy" without eating
away at profits. So, what's the answer?
Read More
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Ultra Wideband -- Real Applications Coming Soon
Ultra Wideband (UWB) is about to go big time. Certified Wireless USB, the first volume product using
WiMedia UWB, will change how you think about connecting digital cameras, iPods or phones to PCs or
TVs. With over 2 billion legacy wired USB connections, that's one big market! But, the goal of
WiMedia UWB is much more than unwiring gadgets. By 2008, it aims to be the basis for all
short-distance wireless communications including wireless 1394 and high speed Bluetooth.
Read More
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