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NASBA Digital Home Library - Case Studies
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INTEL : Intel and the Digital Home Case Study
The Problem/Opportunity:
Consumers are acquiring huge amounts and varieties of digital media on mobile and consumer electronic
devices as well as on PCs — movies, games, photos, email, music and more. They want to be able to
access and enjoy that data easily and conveniently, using any number of devices. To do that requires a
home network that allows disparate devices to interoperate seamlessly. Up until now, this consumer desire
has remained largely unfulfilled.
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INTEL : See how peers are succeeding in the digital home
Many of your fellow resellers have entered the digital home market space successfully, and now you can l
earn from their experience. Read these digital home success stories and watch the video to see how reseller
businesses are setting up experiential zones that simulate the customer’s living environment, providing
hands-on experience with digital home technologies in a comfortable, home-like setting. And, pick up
fresh ideas that can work to increase your own business.
NOW Micro
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LAM Systems, Inc.
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Computer Connections
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NETGEAR : Greg Morgan's challenge
To design a high-performance home network that would avoid unnecessary cable clutter in his friend’s
newly renovated home, based on products that were easy to install, cost-effective and secure.
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NETGEAR : The Blundell family challenge
To provide the Blundell family with a complete wireless home network for their newly constructed house,
giving them constant access to the internet and desktop printers from any room without constraint of
cables and wall points.
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